Starbucks Enters Film Business

by Deborah Wang , NPR
April 4, 2006

Starbucks' latest foray is into the film business. The company is equity partners in a film called Akeelah and the Bee, scheduled for release at the end of April. The company believes it has become such a trusted brand that it can now have an editorial voice in popular culture. Deborah Wang of member station KUOW reports.

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