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Maker's Mark Reverses Course On Lower Alcohol Content

from National Public Radio
February 18, 2013

The iconic brand Maker's Mark had planned to cut its alcohol content from 90 proof down to just 84, due to dwindling supply. Now, after a serious backlash from fans, the company has reversed its decision and will stick to the original alcohol content. Melissa Block hears from one liquor store owner in Louisville, Ky., about his customers' reactions to the decision.

Broadcast Dates

  • All Things Considered, February 18, 2013
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