The Twitter Ads Spawned By Super Bowl Blackout

from National Public Radio

When the lights went out in the stadium at Super Bowl XLVII, Twitter lit up. Advertising teams from various companies capitalized on the break in play with Twitter ad campaigns. Advertising professional Bob Dorfman explains why Oreo's ad was so successful and how social media has changed strategy.

Broadcast Dates

• Talk of the Nation, February 5, 2013