Media Companies Benefit From Political Ads Binge

by Yuki Noguchi, NPR

Media companies are counting themselves among the winners in the 2012 election. SuperPAC spending on political ads will push the total amount spent past 2008 totals. The biggest beneficiaries are the usual suspects: Comcast, Disney, NewsCorp and CBS, but also locally owned TV and radio stations — especially those in swing states like Ohio and Florida.

Broadcast Dates

• Morning Edition, November 7, 2012