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Beer Trade Group Sizes Up Rival Beverages

from National Public Radio
July 23, 2012

The Beer Institute, which includes Anheuser-Busch and MillerCoors representatives, meets in New York City this week amid flagging beer shipment volumes. MillerCoors CEO Tom Long told Advertising Age that companies need to work together to beat nonbeer competitors. Wine consumption has been increasing the past couple of decades.

Broadcast Dates

  • Morning Edition, July 23, 2012
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