Orbitz Targets Mac Users For Pricier Hotels

from National Public Radio

Travel website Orbitz has found that people who use Apple's Mac computers spend more money on hotels per night than their PC counterparts and are now showing Mac users different options. All Things Considered host Melissa Block talks to Dana Mattioli of the Wall Street Journal about how Apple may become its own demographic for retailers.

Broadcast Dates

• All Things Considered, June 26, 2012