Why Cable Channels Don't Mind Airing Reruns
by Elizabeth Blair, NPRMay 25, 2012
Cable channel TBS had the highest ratings among cable networks in the all-important 18-to-49-year-old audience during the first quarter of the year. Programmers did it without offering a single original program in prime time. They did it with reruns, led by The Big Bang Theory, which is in heavy rotation.
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