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Coke Plans Courtside Ads Targeting Lin Fans In China

by Ilya Marritz, WNYC Radio
March 22, 2012

New York Knicks point guard Jeremy Lin went from bench-warmer to basketball superstar in the space of a few months, and global brands are trying to capitalize on the excitement. Coca-Cola now plans to use Lin's popularity to connect with Chinese consumers. Ilya Marritz of WNYC reports.

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  • Morning Edition, March 22, 2012
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