Nickelodeon Cashes In On Nostalgia For 1990s Hits

from National Public Radio

Nickelodeon had a TV show in the 1990s called All That, a sort-of Saturday Night Live for pre-teens. The show's core audience is now in its mid-20s, and Nickelodeon is tapping into their nostalgia for the "good old days." This week, the network's "Teen Nick" channel launched an after-midnight programming block called "The '90s Are All That." New York Magazine reports its ratings are up 850 percent.

Broadcast Dates

• Morning Edition, July 27, 2011