McDonald's Courts Mom Bloggers

by Allison Aubrey, NPR

McDonald's is using social media and mom bloggers to reach people it considers to be "influencers." It's developing an invite-only community for the most influential bloggers — inviting them to behind-the-counter tours, visits to headquarters and trips to farms that supply the restaurant chain's food.

Broadcast Dates

• Morning Edition, July 27, 2011