Sari Site Gives Indian Women A Closet Full Of Choices

from National Public Radio

Renting — not buying — haute couture has become hot in recent years thanks to websites that let you borrow designer clothes and accessories for a fraction of the cost. Two young entrepreneurs are taking that concept to the Indian immigrant community. Twins Riddhi and Siddhi Khara, 24, of California founded an online sari rental boutique.

Broadcast Dates

• Morning Edition, July 25, 2011