Whitney Museum Tries New Approach To Fundraising

from National Public Radio

New York's Whitney Museum of American Art is in the midst of a fund drive. Instead of just asking for money, the museum is trying something new. It's a video game called Clickistan. For those who complete the game, there's a payoff of sorts. It asks for donations for the Whitney, in amounts ranging from $10 to $10,000.

Broadcast Dates

• Morning Edition, December 27, 2010