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Disgrace Insurance Tailored For Celebrity Pitchmen

from National Public Radio
November 22, 2010

Tiger Woods has lost millions of dollars in sponsorships because of scandal. But he's hardly the only big name to annoy companies which put a star at the center of their branding campaigns. Disgrace insurance has been around for decades but it's become more prevalent in recent years.

Broadcast Dates

  • Morning Edition, November 22, 2010
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