Oil industry lobbyists are working hard to soften the blow they know will be coming amid hearings in Congress and as oil continues to spill into the Gulf of Mexico.
Democrats on Capitol Hill cast the situation in black and white.
"Whose side are you on? Are you on the side of the taxpayers or multibillion-dollar oil companies?" Sen. Robert Menendez (D-NJ) asked May 13.
Menendez proposed a bill to lift the $75 million cap on corporate liability for economic damages from oil spills. But Sen. Lisa Murkowski (R-AK) was ready, and blocked the bill -- at least for now.
The drive for legislation and the maneuver to block it are likely to play out many more times this summer -- and fall -- as the oil industry braces for an onslaught of legislation. Democrats want to pass a bill that will raise the liability limit to $10 billion.
"The oil industry, to read the newspaper, you would think is the most powerful lobbying group in the Congress," said lobbyist J. Bennett Johnston, a former Democratic senator from Louisiana. "And the fact of the matter is, it is so far down the list you almost can't find it."
It's true that oil doesn't have as many powerful allies as it used to -- like Senate Majority Leader Lyndon Johnson in the 1950s or Vice President Dick Cheney or Bennett Johnston himself, who in the 1980s and '90s chaired both of the Senate panels overseeing the oil industry.
But the industry has made about $13 million in campaign contributions for the upcoming midterm elections. Last year, it spent $39 million on lobbying, according to the Center for Responsive Politics.
Now, Democratic leaders are weighing all sorts of legislation: tougher safety regulations, more environmental protection and new taxes on the industry.
The April 20 explosion on the drilling rig owned by Transocean Ltd. and operated by energy giant BP killed 11 people.
BP, which is responsible for the spill, has hired the Brunswick Group, a crisis-management firm with deep ties to the Democratic establishment. Transocean retained former Republican Rep. Bill Brewster as a lobbyist.
No Unified Response
It's clear the industry won't be speaking with a single voice.
For example, the drilling companies that work in shallow water are trying to distance themselves from the deep-water operations where the blowout occurred.
More specifically, they want to be exempted from the Obama administration's moratorium on new drilling permits. They have hired lobbyist Robert Livingston, a former Republican congressman from Louisiana.
Livingston argues that the shallow drillers will be unfairly hurt by the moratorium because they don't work a well for months and months the way the deep-water rigs do.
Livingston says his clients use old, proven technology -- not as risky as the deep-water wells.
"That is technology that's only been developed in the last 10 or 15 years, and obviously it has its drawbacks," he said. "To equate all offshore drilling with that process, it would be unfair and unwise."
Tyson Slocum, the energy policy program director of the progressive group Public Citizen, says he isn't counting the oil industry out.
"Big Oil's legislative agenda is still able to function, even after a devastating event like we've got going on in the Gulf of Mexico right now," Slocum said.
An industry lawyer was more direct. Speaking on background, after his boss told him not to, he said: "Never, ever, ever, ever underestimate the influence of the oil industry in Congress."