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GM Repairs Reputation With Word Of Mouth

by Tracy Samilton, Michigan Radio
February 26, 2010

General Motors hopes to turn thousands of its workers into off-hours advocates for the company's products. GM is letting employees at its Renaissance headquarters in Michigan check out new cars, trucks and SUVs, and drive them for a weekend. GM workers can also volunteer for special advocacy training.

Broadcast Dates

  • Morning Edition, February 26, 2010
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