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With iTunes Consumers Ponder Ditching Cable

by Richard Gonzales, NPR
February 23, 2010

Apple wants to lower the cost of a single TV episode on iTunes from the current $1.99 to 99 cents. Consumers are beginning to ask why they're paying so much for cable, when they could just buy the few shows they actually watch a la carte via iTunes.

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  • Morning Edition, February 23, 2010
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