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Chinese Sportswear Company Opens U.S. Store

by Kristian Foden-Vencil, Oregon Public Broadcasting
February 23, 2010

China is looking to make its Li Ning sportswear company a global brand. Li Ning already has sponsorship deals with four NBA players, including Shaquille O'Neal. The company has opened its first U.S. retail store in Portland, Ore., which is in Nike territory.

Broadcast Dates

  • Morning Edition, February 23, 2010
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