Prices for identical goods and services are usually the same or very close at competing businesses. That's not the case when it comes to health care â€” not by a long shot. For example, in Pensacola, Fla., there are huge price disparities for MRI tests. It's not a matter of greed or poor decision-making by MRI providers or a lack of consumer awareness. For better or worse, it's the way our insurance-based health care system works.