Triple Sevens on July 7: Marketers Hype the Luck

from National Public Radio

Saturday will be July 7, 2007 — or 7/7/7. Marketers are making the most of what's being called the "luckiest day of the century" as the calendar approaches the seventh day of the seventh month of the year 2007.

In one promotion, Taco Bell is holding a contest called "7 Layers of Love." The winner will propose to his sweetheart on a virtual sign broadcast during a Major League Baseball game.

Wal-Mart's contest is called "Lucky in Love." In it, seven winning couples will win a $5,000 Wal-Mart gift bag and a free wedding ceremony. Of course, the winners do have to get married at a Wal-Mart store.

Broadcast Dates

• Morning Edition, July 6, 2007