RadioShack Changing Name To 'The Shack'

from National Public Radio

RadioShack Corp. is launching a branding campaign in the hopes of jazzing up its image. The 88-year-old electronics retailer now wants to be referred to as "The Shack." It is shifting towards mobile products, and away from old-fashioned things like radios.

Broadcast Dates

• Morning Edition, August 5, 2009