Hotels Take New Tack To Lure Convention-Goers

by Judith Smelser, NPR

Tourism is down in Florida, and convention hotels have taken a big hit. A major reason is the new austerity adopted by corporations — especially financial services companies. Several big conferences have been canceled, forcing hotels to cut costs and adopt new marketing that downplays the amenities and luxuries that have made the resorts so popular.

Judith Smelser of member station WMFE reports from Orlando.

Broadcast Dates

• Morning Edition, March 24, 2009