Coca-Cola To Install Vending Machines In Venice

from National Public Radio

Officials in the Italian city of Venice have struck a deal with Coca-Cola. In return for nearly $2.7 million, Venice will allow Coke to install dozens of vending machines across the city. The money will go toward preserving Venice's cultural heritage. Some residents and retailers are furious. They say they don't want the city known for gondolas to be swamped by vending machines. City officials insist the machines will be discreet — and won't even bear the Coca-Cola logo.

Broadcast Dates

• Morning Edition, February 25, 2009