Colorado Courts California's Business Talent

from National Public Radio

The Wall Street Journal reports that Colorado officials are spending $100,000 on a campaign to woo corporate executives from California. They're hoping to bring businesses, jobs and investment. So they're running ads in California newspapers, with a baby Cupid wearing ski boots and a ski mask, and a line reading: "California, can you feel Colorado's love?" They've also hired an airplane to circle over Los Angeles traffic with a banner promoting Colorado.

Broadcast Dates

• Morning Edition, February 13, 2009