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Paid actors. Real people. Vintage home movies of weddings. A recurring spokesperson. And, in a supporting role, God. The competing TV ads for and against the proposed marriage amendment employ a variety of visual elements and persuasive techniques.
Here are two from each side. Have you seen these ads? Which strike you as the more effective? Which hold more appeal for you? First, from the amendment's supporters:
And now from the "vote no" side: