The rebranding of high fructose syrup

After years of consumer campaigns against high fructose corn syrup, the Corn Refiners Association has decided to change the name of this controversial sweetener to Corn Sugar. Now the sugar industry is taking them to court. We get an update on the law suit and talk about the ethics of rebranding.

Guests

• Adam Fox: Partner at Squire Sanders & Dempsey Law firm in Los Angeles. They are representing the Sugar Industry in their suit agaist the Corn Refinery Association
• Akshay Rao: Professor of marketing at the University of Minnesota's Carlson School of Management.

Resources

• Corn Refiners Assocation
• About Akshay Rao
• About Adam Fox