Twitter as a global mood ring
Broadcast: Midmorning, 10/03/2011, 10:45 a.m.
Scott Golder and Michael Macy from Cornell University are using Twitter as a tool to gauge the mood of average people around the globe by examining the emotional tone of people's messages. We speak with Scott Golder about his research.
- Scott Golder: graduate student in Sociology at Cornell University, conducting research that draws from often massive records of internet activity.