Photo: #Guy Kawasaki is author of "Enchantment" and former chief evangelist of Apple.
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Guy Kawasaki is author of "Enchantment" and former chief evangelist of Apple. (Image courtesy of Guy Kawasaki)

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How to make a good idea great

Broadcast: Midmorning, 03/22/2011, 10:06 a.m.
Broadcast: Midmorning, 05/12/2011, 9:06 a.m.

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Guy Kawasaki is a man of the moment and a man of the future. He helped Apple achieve dominance, became a successful entrepreneur, and now is a Twitter sensation. His 10th book explains how to influence people while maintaining high ethical standards.

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  • Guy Kawasaki: Author of "Enchantment" and former chief evangelist of Apple.

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