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The New Sheconomy

Broadcast: Midmorning, 12/02/2010, 9:06 a.m.

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Women are catching up to men in salary and spending power and making more major financial decisions. One expert says that if businesses don't actively market to women, they're leaving cash on the table.

Guests

  • James Chung: is a President of Reach Advisors, a strategy and research firm.
  • Marti Barletta: is founder of the TrendSight Group and the author of "Marketing to Women."
  • Julie Gilbert: is a former Best Buy executive. She is currently CEO and founder WOLF Means Business (a strategic consultancy firm).

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