Presentation of Olympics is changing for NBC
The 2010 Olympic games open a week from today in Vancouver, British Columbia. In the U.S., NBC paid over $800 million for exclusive rights to broadcast the games, and expects to lose money on the venture. MPR's Cathy Wurzer spoke with John Rash, a Senior Vice President at Campbell Mithun advertising in Minneapolis.
- Morning Edition, 02/05/2010, 8:25 a.m.