Photo: #Erin Matson of Minneapolis is a vice president of the National Organization for Women in Washington, D.C.

Commentary

Starvation shouldn't be a fashion choice

by Erin Matson
October 27, 2009

I remember flipping through fashion magazines disinterestedly as a girl, never realizing the extent to which Photoshop could be used as a weapon of mass destruction.

We have all come to expect that photos of models are airbrushed in advertisements and fashion magazines. It's a fact -- one that's all too easy to swallow and throw back up.

Recently, Ralph Lauren fired size-four model Filippa Hamilton, allegedly for being too large. This story is an outrage in itself. She is, by the standards of the World Health Organization, underweight.

What made me want to burst into tears was far worse: A dramatically Photoshopped Ralph Lauren ad that surfaced in Japan after she had been fired.

I know all too well that the modeling and fashion industries love to portray women who struggle with eating disorders or have been digitally altered to dangerously unrealistic standards, and they do it with dramatic glamour.

While I was dying of anorexia during my late teens, I was recruited by modeling agencies three times. One of the times I was hospitalized, a fellow patient climbed on stage at the Mall of America to win a modeling contest while on a day pass, her hospital bracelet flopping off her wrist as she waved to an applauding crowd.

Recently, Self magazine ran a "total body confidence" issue and digitally slenderized singer Kelly Clarkson before putting her on the cover, even though she has said that she's comfortable with herself just the way she is.

Women and girls are watching, and the results aren't pretty. Eighty-one percent of 10-year-old girls are afraid of being fat, and an estimated 10 million women and girls in our country struggle with anorexia and/or bulimia at any given time.

Even women who dare to enter the public eye for reasons other than their appearance are targeted by image-related haranguing and objectification by so-called news commentators, such as when Rush Limbaugh suggested that now-Secretary of State Hillary Clinton shouldn't be president because the public couldn't handle watching a woman age.

If models and even female presidential candidates can't get a break, how can the rest of us hope to have a healthy self-image? When I recovered from my own life-or-death struggle with anorexia, I made two promises that changed my life:

I vowed to speak openly and without shame about what I had gone through. I quickly learned that encouraging others to do the same helps break the isolation in which so many women struggle with our own self-image.

I also vowed to fight sexism as hard as I could, because I had come to see my struggle as a personal expression of all the unrealistic expectations and discriminations that society places upon women.

My personal history has played a role in my work with the National Organization for Women, which is conducting a yearlong "Love Your Body" campaign. NOW chapters around the country are celebrating diverse women in creative and, well, beautiful ways. Most important are the individual connections women make with our own bodies when we say: Yes, this body is mine, and I love it.

Speaking of loving my body, I have decided to return some Ralph Lauren towels I bought before Filippa Hamilton was fired. We should all hope that the fashion giant will consider going a step beyond the cursory public relations apologies issued so far.

Women are more than ready to see Ralph Lauren and other advertisers feature the most beautiful women in the world -- real women like the rest of us.

----

Erin Matson is from Minneapolis. She is currently serving as a vice president of the National Organization for Women in Washington, D.C.

Comments (9)

Thank you for this commentary. It makes me sick when I see advertisements in magazines, on TV, that objectify women. I really hope that some sort of societal change will happen as a result of the size 4 model being fired for being too fat. It's insulting to women everywhere.

Posted by Amy Salmey from MN | October 27, 2009 9:26 AM


Thank you for sharing your story and for being a leader in the American Woman's Movement. I hope you continue to make this a priority in your terms with NOW.
We would love to hear your advice, toy recommendations, insights for parents, what to do if a family member has an eating disorder and so many more things I just don't even know about.

Posted by Zoe Nicholson from Newport Beach, CA | October 27, 2009 12:48 PM


Thank you, Erin, for speaking out about the danger these cultural standards pose to girls and women everywhere. A friend told me recently that her daughter is already complaining that she was too fat--she's in kindergarten. This madness has to stop, and it will only stop when we hear more stories like yours. Thank you.

Posted by Shannon Drury from Minneapolis, MN | October 27, 2009 1:00 PM


Thank you Wonderful Erin. You inspire us all and I'm so grateful to hear your story.

Posted by Yvonne Moore from CA | October 27, 2009 1:19 PM


Thank you for speaking out Erin. This is such an important issue facing women and girls today and it only points to the continued tolerance of sexism in our society. I am so proud that NOW is standing up and speaking out, just as you are.

Posted by Elisabeth Crum from Washington, DC | October 27, 2009 6:14 PM


Erin, you've inspired me to once again remember to love my body and continue to heal both it and my spirit. I am proud of you, humbled to know you, and committed to changing the standard.
As a 37 year old woman who is still fighting the battle of anxiety, perfectionism, fear, and the deadly symptom of anorexia (how long? over 16 years...too long...), my dream is to see an end to the objectification and unrealistic ideals that keep women from being what we were meant to be: free and joyful and equal partners in whatever role we wish to play in this world (yes, there's more to that, but I think you take my point).
In our struggle for equality, it is inconceivable that we would not include positive body image and the fight to end the vast spectrum of eating disorders.
My work is not done. OUR work is not done. I'm with you, Erin.

Posted by Jessica Trites Rolle from Plymouth, MN | October 27, 2009 9:46 PM


Erin,
Your actions inspire! Thank you for sharing your story and bringing your energy to this issue. You are part of the movement to create a cultural shift toward positive and healthy living. Keep up the good fight!

Posted by Kristen Anderson from Bigfork, MN | October 28, 2009 8:39 AM


OMG, Thank you so much for sharing this Erin. Your story is both inspiring and eye opening. This brings the dangerous mishapings of the media to an even brighter light. I hope to win this fight one day myself. Thank you for sharing your story. Keep up the great work.

Posted by Mica C. from CA | October 28, 2009 10:51 AM


erin, thank you for speaking out about the firing of the size 4 model. I am so glad that I helped to campaign for you and Terry O'Neill, our new president, in Minneapolis this past June. Keep up the good work.

Posted by gina burrell from FL | November 4, 2009 11:29 PM


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