An author in search of new audiences

Writer Jim Shepard has hit on a new way to advertise his work - in a book trailer available online. Shepard talks about the new ways he's reaching his audience, and what he's reading.

Guests

• Jim Shepard: Author of the story collection, "Like You'd Understand, Anyway."

Resources

• Jim Shepard's Web site
• Jim Shepard event at the University of Minnesota
• Jim Shepard's Trailer for "Your Fate Hurtles Down at You" on EW's Shelf Life