Should Twitter followers be a job requirement?

by Tom Crann, Minnesota Public Radio

Electronics retailing giant Best Buy got quite a bit of attention online today. Ironically, it came when they posted a marketing job description for emerging media. The Richfield company's job listing required Twitter experience, and expected applicants to have at least 250 Twitter followers.

Best Buy has now pulled the job listing because of the Web reaction and is now asking for suggestions for their job description online.

Future Tense host Jon Gordon, covers the technology field for Minnesota Public Radio. Tom Crann asked whether Best Buy is a front-runner in wanting employees involved in social media.

Broadcast Dates

• All Things Considered, 07/21/2009, 6:20 p.m.