Photo: #People walking in the underground pass a poster featuring David Beckham modeling underwear in the latest Emporio Armani campaign on December 19, 2008 in Milan, Italy.
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People walking in the underground pass a poster featuring David Beckham modeling underwear in the latest Emporio Armani campaign on December 19, 2008 in Milan, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)

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Brand mania

Broadcast: Midmorning, 12/30/2008, 10:06 a.m.
Broadcast: Midmorning, 02/24/2009, 10:06 a.m.

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Brand identity has always been a part of business and commerce, but in recent years branding has infiltrated our lives in new ways. More than ever, merchandisers are trying to get our attention in innovative, and sometimes insidious, ways.

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  • Lucas Conley: Contributing writer for Fast Company Magazine and author of "Obsessive Branding Disorder."

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