Campaign 2008

Pollster questions the value of polling

A former editor of the Gallup Poll says political polls present a distorted picture of the electorate, and play too large a role in driving media coverage of political campaigns. But defenders of the industry say the track record of polling is solid.

Guests

• David Moore: Author of "The Opinion Makers: An Insider Exposes the Truth Behind the Polls." He is a former senior editor at the Gallup Poll.
• Lee Miringoff: Director of the Marist Institute for Public Opinion.

More from MPR

• McCain says pundits being fooled, promises victory
  October 28, 2008
• Franken leads Coleman in Senate poll
  October 23, 2008
• Polls: Obama leads McCain in Wisconsin by double digits
  October 22, 2008

Resources

• About David Moore
• Marist College of Public Opinion