Campaign 2008

Devil is in the details for independent voters

Midmorning examines the role of independent voters in the upcoming election, and how well the candidates are speaking to them. New research suggests that detailed messages will not win the hearts of this group.

Guests

• Akshay Rao: Professor of marketing at the University of Minnesota's Carlson School of Management.
• Jackie Salit: Executive editor of The Neo-Independent Magazine and the president of the Committee for a Unified Independent Party, Inc. She ran both of Michael Bloomberg's mayoral campaigns on the Independence Party line in 2001 and 2005.
• John Avlon: Contributor to Politico, RealClear Politics and the NY Post. He was deputy policy director for Rudolph Giuliani's 2008 presidential campaign. He is author of "Independent Nation: How Centrists Can Change American Politics."

More from MPR

• Pawlenty calls for freshened up GOP
  August 6, 2008
• Bloomberg withholds presidential endorsement
  July 25, 2008
• Paul backers moving to larger Target Center for Sept. rally
  July 22, 2008
• Some voters favor both Obama and Coleman
  June 27, 2008

Resources

• About Akshay Rao
• About Jackie Salit
• About John Avlon