Too tired to decide

Researchers claim that the brain has a limited capacity for making decisions, and economists are particularly interested in what this means for consumers' financial choices.

Guests

• Kathleen Vohs: Professor of marketing at the University of Minnesota. She is also co-author of "Do Emotions Help or Hurt Decision Making? A Hedgefoxian Perspective."
• Dan Ariely: Professor of behavioral economics at Duke University and author of "Predictably Irrational."

Resources

• About Kathleen Vohs
• About Dan Ariely