Minnesota Arrival

The marketing of Minnesota

by Nikki Tundel, Minnesota Public Radio

St. Paul, Minn. — Minnesota became a state in 1858. But, to be honest, not everyone recognized its greatness. In fact, many considered it uninhabitable.

Right from the start, Minnesota knew it had to come up with a clever marketing plan to lure in new residents.

Host Mary Lucia and reporter Nikki Tundel discuss the ways the state promoted itself to potential settlers.