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Minnesota advertised itself as a place with fresh air, clean water and larger-than-life fish. (Minnesota Historical Society)
The marketing of Minnesota
May 8, 2008
St. Paul, Minn. — Minnesota became a state in 1858. But, to be honest, not everyone recognized its greatness. In fact, many considered it uninhabitable.
Right from the start, Minnesota knew it had to come up with a clever marketing plan to lure in new residents.
Host Mary Lucia and reporter Nikki Tundel discuss the ways the state promoted itself to potential settlers.
Audio
- The marketing of Minnesota (feature audio)
Photos
More from MPR
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