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A donation is made into a Salvation Army Kettle in Park Ridge, Illinois. (Photo by Tim Boyle/Getty Images)
Impure altruism
Broadcast: Midmorning, 03/24/2008, 10:06 a.m.
Two economists set out to do an experiment on the effect of matching gifts on fundraising efforts. The results raised some interesting questions about the effectiveness of fundraising, and the nature of philanthropy.
Guests
John List: Economics professor at the University of Chicago.
Dean Karlan: Assistant professor of economics at Yale University.
Paul Brest: President of the William and Flora Hewlett Foundation.
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