Photo: #Democratic strategist Bob Shrum speaks during a taping of 'Meet the Press' at the NBC Studios June 3, 2007 in Washington, DC.

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The man behind the candidates

Broadcast: Midmorning, 08/16/2007, 9:06 a.m.

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He has advised Democratic presidential contenders on everything from what ads to run to what talking points to hit. Consultant Bob Shrum says what makes the difference for a particular candidate is deep down character.

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  • Bob Shrum: Author of "No Excuses: Confessions of a Serial Campaigner."

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