How good behavior equals good business
Broadcast: Midday, 06/29/2007, 12:00 p.m.
The way to succeed in the business world is not through better performance, it's through better behavior. That's what author Dov Seidman argues in his new book, "How: Why How We Do Anything Means Everything … in Business (and in Life)." Siedman and New York Times columnist Thomas Friedman spoke about the book earlier this month at the National Press Club.
