Pride is brought to you by...by Nikki Tundel, Minnesota Public Radio
These days everyone from Anheuser-Busch to Delta Airlines is reaching out to gay and lesbian consumers. But it wasn't long ago that businesses thought twice about flying their logos alongside the rainbow flag.
St. Paul, Minn. — The 2007 Twin Cities Pride Festival was a mish-mash of music and mini-donuts, rainbow-print clothing and a seemingly endless array of advertisers.
The annual celebration brought out hundreds of businesses -- all hoping to attract gay and lesbian consumers.
Reporter Nikki Tundel looks at why advertisers are now flocking to a demographic they once ignored.