"If Vogue and the United Nations had a love child" this would be it, say NEED Magazine's co-founders Kelly and Stephanie Kinnunen. The husband-wife team are Minnesota natives who were teaching in Europe when a trip to a shelter for former child sex workers inspired them to action.
The Kinnunen's sold everything they owned, moved home, and started NEED Magazine in the suburban Twin Cities hotel room they called home.
The periodical aims to tell the stories of humanitarian organizations and the people those organizations serve around the world. This issue's cover states the mission plainly:
"We're not out to save the world, but to tell the stories of those who are."
The second issue of NEED Magazine is on newsstands now. The cover shows a boy caked with mud standing near makeshift shelters in a refugee camp in Uganda. He holds a motorcycle tire above his head like a halo against a pure blue sky.
His expression is strangely confident, given his desperate surroundings. It's the first of over a hundred full-color, remarkably artistic photos that are the signature of this upstart, Minneapolis-based magazine.
Kelly and Stephanie Kinnunen spoke with MPR's Steven John earlier this week about their efforts.