Photo: #An image from the Republican National Committee-sponsored "call me" ad, attacking U.S. Senate candidate Harold Ford.
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An image from the Republican National Committee-sponsored "call me" ad, attacking U.S. Senate candidate Harold Ford. (Image courtesy of the Republic National Committee)

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Campaign 2006


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Campaign 2006

Attack of the political attack ads

Broadcast: Midmorning, 11/06/2006, 9:06 a.m.

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From call girls to congressional scandals, candidates have been ramping up the attacks in their campaign ads. Midmorning looks at the techniques used in campaign ads and what kind of impact they really have on viewers.

Guests

  • Evan Tracey: Chief operating officer of the Campaign Media Analysis Group at TNS Media Intelligence.
  • Ron Faber: Professor of mass communication at University of Minnesota's School of Journalism.

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