Blue, red, bourbon or gin?

A voter's profile and consumer preferences may predict a political leaning. Midmorning examines the role of microtargeting in national elections.

Guests

• Peter Swire: Professor of law at Ohio State University and senior fellow at the Center for American Progress. Swire also served as the Clinton Administration's Chief Counselor for Privacy.
• Matthew Continetti: Staff writer at the Weekly Standard and author of "The K Street Gang: The Rise and Fall of the Republican Machine."
• Karen White: National political director for EMILY's List, a political network for pro-choice Democratic women.

Resources

• About Peter Swire
• About Matthew Continetti
• EMILY's List