The 'long tail' of the Internet

A new theory called the "long tail" tries to explain how the Internet is changing the way the world does business. A new book by that title was recently published, and it has inspired some hearty criticism as well as praise.

Guests

• Chris Anderson: Author of "The Long Tail: Why the Future of Business Is Selling Less of More." He is also editor of Wired Magazine.

Resources

• Wired magazine: Original article on the long tail
• Chris Anderson's blog