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   <title>wavLength</title>
   <link rel="alternate" type="text/html" href="http://minnesota.publicradio.org/collections/special/columns/wavlength/" />
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   <id>tag:minnesota.publicradio.org,2008:/collections/special/columns/wavlength//68</id>
   <updated>2008-05-09T18:00:45Z</updated>
   <subtitle>Minnesota Public Radio&apos;s technology blog with Jon Gordon</subtitle>
   <generator uri="http://www.sixapart.com/movabletype/">Movable Type Open Source 4.1</generator>


<entry>
   <title>My Twitter drive meets goal</title>
   <link rel="alternate" type="text/html" href="http://minnesota.publicradio.org/collections/special/columns/wavlength/archive/2008/05/my_twitter_drive_meets_goal.shtml" />
   <id>tag:minnesota.publicradio.org,2008:/collections/special/columns/wavlength//68.17800</id>
   
   <published>2008-05-09T17:29:46Z</published>
   <updated>2008-05-09T18:00:45Z</updated>
   
   <summary>Being a public radio guy, it occurred to me today that an on-air fundraiser would be a fun and interesting model for boosting the number of people who follow me on Twitter. So this morning on Twitter I announced a...</summary>
   <author>
      <name>Jon Gordon</name>
      <uri>http://www.futuretenseweb.org</uri>
   </author>
   
   
   <content type="html" xml:lang="en" xml:base="http://minnesota.publicradio.org/collections/special/columns/wavlength/">
      <![CDATA[Being a public radio guy, it occurred to me today that an on-air fundraiser would be a fun and interesting model for boosting the number of people who follow me on <a href="http://www.twitter.com">Twitter</a>.   So this morning on <a href="http://www.twitter.com/jongordon">Twitter</a> I announced a follower drive.  I wrote,
<em>
As public radio colleagues do the important work of raising money, I'd like to start my own drive on Twitter. Goal: 20 new followers today.</em>

I'm small-time compared to A-list Twitterers, so 20 new followers seemed like a lot.  Twitter users responded in a mostly positive fashion.  Many couldn't resist public radio fundraiser jokes.   <a href="http://twitter.com/esagor">@esagor</a> said,
<em>
If I got you a new follower, do I get a free tote bag?</em>

A few users needled me for begging.  <a href="http://twitter.com/shawnking">@ShawnKing</a> suggested it appeared a little unseemly, while <a href="http://twitter.com/s4xton">@s4xton</a> wrote,

<em>I just stopped following @jongordon because of his Twitter follower drive. Ha ha ha. </em> 

He wasn't kidding.  He unfollowed me until the drive was over, but I won him back.

I should have set the bar higher.  I exceeded my goal by five followers, and it only took about 90 minutes.   It was tempting to keep working the network for more followers, but I quieted down as I promised.  

Early in the experiment, <a href="http://twitter.com/jojeda">@jojeda </a>wondered how I could gain new followers through a Twitter follow drive, as the only people who could see my pleas were already following me.    The idea was that people who follow me could tap into their own networks, of which I am not a part, to spread the message.  It really worked.  I'm certain that a few influencers, such as <a href="http://twitter.com/chuckumentary">@chuckumentary</a>, were responsible for the new followers.  There's a marketing lesson here somewhere.



]]>
      
   </content>
</entry>

<entry>
   <title>Chumby choo-choo keeps a-rollin&apos;</title>
   <link rel="alternate" type="text/html" href="http://minnesota.publicradio.org/collections/special/columns/wavlength/archive/2008/04/chumby_choochoo_keeps_arollin.shtml" />
   <id>tag:minnesota.publicradio.org,2008:/collections/special/columns/wavlength//68.17461</id>
   
   <published>2008-04-26T16:08:04Z</published>
   <updated>2008-04-26T16:24:37Z</updated>
   
   <summary>Julio Ojeda-Zapata of the St. Paul Pioneer Press made a nice little video of a recent iChat session about the Chumby. Here it is. I really have to get a better webcam. The MacBook&apos;s built-in iSight camera is not cutting...</summary>
   <author>
      <name>Jon Gordon</name>
      <uri>http://www.futuretenseweb.org</uri>
   </author>
   
   
   <content type="html" xml:lang="en" xml:base="http://minnesota.publicradio.org/collections/special/columns/wavlength/">
      <![CDATA[<a href="http://yourtech.typepad.com/">Julio Ojeda-Zapata</a> of the St. Paul Pioneer Press made a nice little video of a recent iChat session about the Chumby.    Here it is.  

<object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/Tg6OVq7o0Jk&hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/Tg6OVq7o0Jk&hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object>

I really have to get a better webcam.  The MacBook's built-in iSight camera is not cutting it. Also, I probably should not wear golf attire in future videos...]]>
      
   </content>
</entry>

<entry>
   <title>Sorry Chumby, cute is not enough</title>
   <link rel="alternate" type="text/html" href="http://minnesota.publicradio.org/collections/special/columns/wavlength/archive/2008/04/sorry_chumby_cute_is_not_enoug.shtml" />
   <id>tag:minnesota.publicradio.org,2008:/collections/special/columns/wavlength//68.17320</id>
   
   <published>2008-04-21T15:53:03Z</published>
   <updated>2008-04-21T16:14:08Z</updated>
   
   <summary>I&apos;ve spent the past few days testing Chumby, a grapefruit-sized, Linux-based widget display device encased in a beanbag. In this interview (RealAudio - MP3 - iTunes) , I compare notes with Dwight Silverman, who previously wrote about Chumby here and...</summary>
   <author>
      <name>Jon Gordon</name>
      <uri>http://www.futuretenseweb.org</uri>
   </author>
   
   
   <content type="html" xml:lang="en" xml:base="http://minnesota.publicradio.org/collections/special/columns/wavlength/">
      <![CDATA[I've spent the past few days testing <a href="http://www.chumby.com/">Chumby</a>, a grapefruit-sized, Linux-based widget display device encased in a beanbag.  In this interview (<a href="http://www.publicradio.org/tools/media/player/news/futuretense/daily/2008/04/21">RealAudio</a> -   <a href="http://download.publicradio.org/podcast/futuretense/mpr_20080421_futuretense.mp3">MP3</a> - <a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=73330855&amp;s=143441&amp;i=13432078">iTunes</a>) , I compare notes with <a href="http://blogs.chron.com/techblog/">Dwight Silverman</a>, who previously wrote about Chumby <a href="http://blogs.chron.com/techblog/archives/2008/03/theres_something_about_chumby_1.html">here</a> and <a href="http://www.chron.com/disp/story.mpl/business/silverman/5608240.html">here</a>.

<img src="http://i112.photobucket.com/albums/n186/linksblogger/screenshot_07.jpg">

Dwight finds the Chumby cute and irresistible, but it does not appeal to me.  If I want a weather forecast, an Internet radio stream, a Twitter feed, etc., I know a better way to get them -- on my main computer.   

Things I don't like:

-$180 price tag 
-Poor choice of Interent radio streams
-Speakers are in the back of the device, making it sound terrible
-You have to plug it in to an electrical outlet (battery power option likely to be added later)
-Cuteness.  I don't need cute.  

]]>
      
   </content>
</entry>

<entry>
   <title>Saving money the Web 2.0 way</title>
   <link rel="alternate" type="text/html" href="http://minnesota.publicradio.org/collections/special/columns/wavlength/archive/2008/04/saving_money_the_web_20_way.shtml" />
   <id>tag:minnesota.publicradio.org,2008:/collections/special/columns/wavlength//68.17086</id>
   
   <published>2008-04-11T19:57:08Z</published>
   <updated>2008-04-11T20:03:03Z</updated>
   
   <summary>SmartyPig is a Web site designed to help people save money for specific goals, like buying an iPhone or a new digital TV. It includes a social element that lets friends and family contribute to an account and monitor a...</summary>
   <author>
      <name>Jon Gordon</name>
      <uri>http://www.futuretenseweb.org</uri>
   </author>
   
   
   <content type="html" xml:lang="en" xml:base="http://minnesota.publicradio.org/collections/special/columns/wavlength/">
      <![CDATA[<a href="http://www.smartypig.com">SmartyPig</a> is a Web site designed to help people save money for specific goals, like buying an iPhone or a new digital TV. It includes a social element that lets friends and family contribute to an account and monitor a saver's progress.

Today on Future Tense (<a href="http://www.publicradio.org/tools/media/player/news/futuretense/daily/2008/04/11">RealAudio</a> -   <a href="http://download.publicradio.org/podcast/futuretense/mpr_20080411_futuretense.mp3">MP3</a> - <a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=73330855&amp;s=143441&amp;i=13432078">iTunes</a>)  
<a href="http://download.publicradio.org/podcast/futuretense/mpr_20080411_futuretense.mp3"></a> I talked with co-founder Jon Gaskell.   He was also interviewed by MarketWatch, and I've included that interview below.

<embed src="http://services.brightcove.com/services/viewer/federated_f8/452319854" bgcolor="#FFFFFF" flashVars="videoId=1497004842&playerId=452319854&viewerSecureGatewayURL=https://services.brightcove.com/services/amfgateway&servicesURL=http://services.brightcove.com/services&cdnURL=http://admin.brightcove.com&domain=embed&autoStart=false&" base="http://admin.brightcove.com" name="flashObj" width="486" height="412" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed>]]>
      
   </content>
</entry>

<entry>
   <title>Counterfeit chips raise hacking, terror threats</title>
   <link rel="alternate" type="text/html" href="http://minnesota.publicradio.org/collections/special/columns/wavlength/archive/2008/04/counterfeit_chips_raise_hackin.shtml" />
   <id>tag:minnesota.publicradio.org,2008:/collections/special/columns/wavlength//68.16993</id>
   
   <published>2008-04-08T19:15:56Z</published>
   <updated>2008-04-08T19:27:05Z</updated>
   
   <summary>Foreign governments and manufacturers working together could sabotage American computers and computer networks by selling hardware implanted with malicious processors, according to a story in the April issue of Popular Mechanics. Security experts warn that as supply chains become more...</summary>
   <author>
      <name>Jon Gordon</name>
      <uri>http://www.futuretenseweb.org</uri>
   </author>
   
   
   <content type="html" xml:lang="en" xml:base="http://minnesota.publicradio.org/collections/special/columns/wavlength/">
      <![CDATA[Foreign governments and manufacturers working together could sabotage American computers and computer networks by selling hardware implanted with malicious processors, according to a <a href="http://www.popularmechanics.com/technology/industry/4253628.html"><strong>story</strong></a> in the April issue of Popular Mechanics.
<blockquote><em> Security experts warn that as supply chains become more global and more opaque, no one can be sure what parts are going into the computers that run, well, everything--from air traffic control towers to banks to weapons systems. Secretary of Homeland Security Michael Chertoff raised the issue recently at a briefing attended by Popular Mechanics and others. "Increasingly when you buy computers they have components that originate ... all around the world," he said. "We need to look at ... how we assure that people are not embedding in very small components ... that can be triggered remotely."</em></blockquote>

The scenario seems unlikely, but possible.  Security expert Bruce Schneier does a pretty good job of raising doubt about the threat of counterfeit chips:
<blockquote><em>"It's certainly possible for the world's major espionage services to secretly plant vulnerabilities in our microprocessors, but the threat is overblown," says Bruce Schneier, chief technology officer of the data security company BT Counterpane. "Why would anyone go through the effort and take the risk, when there are thousands of vulnerabilities in our computers, networks and operating systems waiting to be discovered with only a few hours' work?" </em></blockquote>

Tomorrow on <a href="http://futuretense.publicradio.org"><strong>Future Tense</strong></a>, I'll talk with Glenn Derene of Popular Mechanics about his story.  

 

]]>
      
   </content>
</entry>

<entry>
   <title>A more accurate map of greenhouse gases could lead to smarter policy</title>
   <link rel="alternate" type="text/html" href="http://minnesota.publicradio.org/collections/special/columns/wavlength/archive/2008/04/a_more_accurate_map_of_greenho.shtml" />
   <id>tag:minnesota.publicradio.org,2008:/collections/special/columns/wavlength//68.16968</id>
   
   <published>2008-04-07T22:47:16Z</published>
   <updated>2008-04-07T22:54:50Z</updated>
   
   <summary>Scientists have devised a new, high-resolution, interactive map of U.S. carbon dioxide emissions from fossil fuels that&apos;s 10 times more accurate than current maps. The maps show CO2 emissions at 100 times more detail than was available before. The new...</summary>
   <author>
      <name>Jon Gordon</name>
      <uri>http://www.futuretenseweb.org</uri>
   </author>
   
   
   <content type="html" xml:lang="en" xml:base="http://minnesota.publicradio.org/collections/special/columns/wavlength/">
      <![CDATA[Scientists have devised a new, high-resolution, interactive map of U.S. carbon dioxide emissions from fossil fuels that's 10 times more accurate than current maps.

The maps show CO2 emissions at 100 times more detail than was available before.  The new model examines CO2 emissions down to local levels on an hourly basis.

Kevin Gurney, the leader in the project and an atmospheric scientist at Purdue, told me today he hopes the map will lead to better policy.   Gurney will be my guest on tomorrow's <a href="http://futuretense.publicradio.org">Future Tense</a>.  Until then ...


<object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/eJpj8UUMTaI&hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/eJpj8UUMTaI&hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object>]]>
      
   </content>
</entry>

<entry>
   <title>The unlikely place where Post-it inventor had Eureka! moment</title>
   <link rel="alternate" type="text/html" href="http://minnesota.publicradio.org/collections/special/columns/wavlength/archive/2008/03/the_unlikely_place_where_posti.shtml" />
   <id>tag:minnesota.publicradio.org,2008:/collections/special/columns/wavlength//68.16656</id>
   
   <published>2008-03-25T21:26:34Z</published>
   <updated>2008-03-25T21:34:10Z</updated>
   
   <summary>Wired.com features a &quot;&gt;photo essay called &quot;Unlikely Places Where Wired Pioneers had their Eureka! Moments.&quot; Included is Arthur Fry, 3M researcher who saw the light in the choir loft at North Presbyterian Church in North St. Paul. &quot;I was singing...</summary>
   <author>
      <name>Jon Gordon</name>
      <uri>http://www.futuretenseweb.org</uri>
   </author>
   
   
   <content type="html" xml:lang="en" xml:base="http://minnesota.publicradio.org/collections/special/columns/wavlength/">
      <![CDATA[Wired.com features a <a href="http://www.wired.com/culture/lifestyle/multimedia/2008/03/ff_eureka?slide=4&slideView=4<br/><br/>"><strong>photo essay</strong></a> called "Unlikely Places Where Wired Pioneers had their Eureka! Moments."  Included is Arthur Fry, 3M researcher who saw the light in the choir loft at North Presbyterian Church in North St. Paul.
<em><blockquote>"I was singing in the church choir, and I would often put little pieces of paper into the music on Wednesday night to mark where we were singing. Sometimes, before Sunday morning, that little paper would fall out. It was during the sermon that Sunday morning that I thought, 'What I really need is a little bookmark that will stick to the paper but will not tear the paper when I remove it.' I thought about a colleague in 3M's central research department who had been looking at these acrylated adhesives that we used in things like Magic Tape. He had come up with a batch of little sticky spheres. I got samples of those and set about trying to make a bookmark. I thought it was going to be a little niche market. I discovered they weren't just a bookmark but were wonderfully useful for notes and labels -- because it's a paper world out there and we need to stick things to paper."</em></blockquote>   ]]>
      
   </content>
</entry>

<entry>
   <title>American life after newsapers</title>
   <link rel="alternate" type="text/html" href="http://minnesota.publicradio.org/collections/special/columns/wavlength/archive/2008/03/american_life_after_newsapers.shtml" />
   <id>tag:minnesota.publicradio.org,2008:/collections/special/columns/wavlength//68.16642</id>
   
   <published>2008-03-25T15:28:05Z</published>
   <updated>2008-03-25T15:34:18Z</updated>
   
   <summary>In the New Yorker, Eric Alterman has a thoughtful and depressing &quot;&gt;essay on the decline of newspapers in the U.S. Describing the Huffington Post-style sites that are usurping newspapers, Alterman writes And so we are about to enter a fractured,...</summary>
   <author>
      <name>Jon Gordon</name>
      <uri>http://www.futuretenseweb.org</uri>
   </author>
   
   
   <content type="html" xml:lang="en" xml:base="http://minnesota.publicradio.org/collections/special/columns/wavlength/">
      <![CDATA[In the New Yorker, Eric Alterman has a thoughtful and depressing <a href="http://www.newyorker.com/reporting/2008/03/31/080331fa_fact_alterman?currentPage=all<br/><br/>"><strong>essay</strong></a> on the decline of newspapers in the U.S.   Describing the Huffington Post-style sites that are usurping newspapers, Alterman writes

<em><blockquote>And so we are about to enter a fractured, chaotic world of news, characterized by superior community conversation but a decidedly diminished level of first-rate journalism. The transformation of newspapers from enterprises devoted to objective reporting to a cluster of communities, each engaged in its own kind of "news"--and each with its own set of "truths" upon which to base debate and discussion--will mean the loss of a single national narrative and agreed-upon set of "facts" by which to conduct our politics. News will become increasingly "red" or "blue."</em></blockquote>]]>
      
   </content>
</entry>

<entry>
   <title>Games for changing the world</title>
   <link rel="alternate" type="text/html" href="http://minnesota.publicradio.org/collections/special/columns/wavlength/archive/2008/03/games_for_changing_the_world.shtml" />
   <id>tag:minnesota.publicradio.org,2008:/collections/special/columns/wavlength//68.16493</id>
   
   <published>2008-03-19T14:41:56Z</published>
   <updated>2008-03-19T14:49:49Z</updated>
   
   <summary>Today&apos;s Future Tense (RealAudio - MP3 - iTunes) featured an interview with Mary Flanagan of Tiltfactor Lab, which researches and promotes games designed to promote social and political change. Just as some filmmakers, novelists, and poets seek to fight social...</summary>
   <author>
      <name>Jon Gordon</name>
      <uri>http://www.futuretenseweb.org</uri>
   </author>
   
   
   <content type="html" xml:lang="en" xml:base="http://minnesota.publicradio.org/collections/special/columns/wavlength/">
      <![CDATA[Today's Future Tense (<a href="http://www.publicradio.org/tools/media/player/news/futuretense/daily/2008/03/19">RealAudio</a> -   <a href="http://download.publicradio.org/podcast/futuretense/mpr_20080319_futuretense.mp3">MP3</a> - <a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=73330855&amp;s=143441&amp;i=13432078">iTunes</a>) featured an interview with Mary Flanagan of <a href="http://www.tiltfactor.org/">Tiltfactor Lab</a>, which researches and promotes games designed to promote social and political change.
<em><blockquote><p>Just as some filmmakers, novelists, and poets seek to fight social ills like poverty and violence by highlighting those problems, computer game makers, too are beginning to use their medium to promote social and political change.  </p>

<p>In a game called <a href="http://www.peacemakergame.com/">Peacemaker</a>, players attempt to end the Israeli-Palestinian conflict by assuming assume the role of the Israeli prime minister or Palestinian president; <a href="http://www.darfurisdying.com/">Darfur is Dying</a> is a web-based game designed to raise awareness of the humanitarian crisis in Africa; <a href="http://www.food-force.com/">Food Force</a> teaches children about global hunger and humanitarian aid.</p></blockquote></em>

Here's a short video interview with Flanagan.

<object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/JUctWSxrFzA&hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/JUctWSxrFzA&hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object>]]>
      
   </content>
</entry>

<entry>
   <title>Hacking into human hearts</title>
   <link rel="alternate" type="text/html" href="http://minnesota.publicradio.org/collections/special/columns/wavlength/archive/2008/03/hacking_into_human_hearts.shtml" />
   <id>tag:minnesota.publicradio.org,2008:/collections/special/columns/wavlength//68.16303</id>
   
   <published>2008-03-12T16:27:53Z</published>
   <updated>2008-03-12T16:49:28Z</updated>
   
   <summary>Security expert Bruce Schneier reacts to research that shows heart defibrilators are theoretically open to mischievous hackers: The risks are there, but the benefits of these devices are much greater. The point of this research isn&apos;t to help people hack...</summary>
   <author>
      <name>Jon Gordon</name>
      <uri>http://www.futuretenseweb.org</uri>
   </author>
   
   
   <content type="html" xml:lang="en" xml:base="http://minnesota.publicradio.org/collections/special/columns/wavlength/">
      <![CDATA[Security expert Bruce Schneier <a href="http://www.schneier.com/blog/archives/2008/03/hacking_medical_1.html">reacts</a> to research that shows heart defibrilators are theoretically <a href="http://www.nytimes.com/2008/03/12/business/12heart-web.html?ref=business">open to mischievous hackers</a>:
<blockquote>The risks are there, but the benefits of these devices are much greater. The point of this research isn't to help people hack into pacemakers and commit murder, but to enable medical device companies to design better implantable equipment in the future. I think it's great work.</blockquote>

More to come...]]>
      
   </content>
</entry>

<entry>
   <title>SXSWi Dispatch: Guitar Hero</title>
   <link rel="alternate" type="text/html" href="http://minnesota.publicradio.org/collections/special/columns/wavlength/archive/2008/03/sxswi_dispatch_guitar_hero.shtml" />
   <id>tag:minnesota.publicradio.org,2008:/collections/special/columns/wavlength//68.16294</id>
   
   <published>2008-03-12T13:29:52Z</published>
   <updated>2008-03-12T13:32:32Z</updated>
   
   <summary>Today&apos;s Future Tense featured an interview with Kai Huang, founder and president of Red Octane, the company that makes Guitar Hero. I caught up with him at SXSW Interactive. In addition to the radio interview, I shot this short video...</summary>
   <author>
      <name>Jon Gordon</name>
      <uri>http://www.futuretenseweb.org</uri>
   </author>
   
   
   <content type="html" xml:lang="en" xml:base="http://minnesota.publicradio.org/collections/special/columns/wavlength/">
      <![CDATA[Today's <a href="http://www.publicradio.org/columns/futuretense/">Future Tense </a>featured an interview with Kai Huang, founder and president of Red Octane, the company that makes Guitar Hero.  I caught up with him at SXSW Interactive.  In addition to the radio interview, I shot this short video clip.

<object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/y5UZ_G5JIyc&hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/y5UZ_G5JIyc&hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object>]]>
      
   </content>
</entry>

<entry>
   <title>SXSWi Dispatch: Mini-scandal over Zuckerberg keynote speaks volumes about reputation dangers on Internet</title>
   <link rel="alternate" type="text/html" href="http://minnesota.publicradio.org/collections/special/columns/wavlength/archive/2008/03/miniscandal_over_zuckerberg_ke.shtml" />
   <id>tag:minnesota.publicradio.org,2008:/collections/special/columns/wavlength//68.16256</id>
   
   <published>2008-03-11T04:16:48Z</published>
   <updated>2008-03-11T04:45:25Z</updated>
   
   <summary>If 2007&apos;s South by Southwest Internet conference will be remembered as the year microblogging service Twitter broke out, this year&apos;s event event will be linked to an audience revolt during a keynote event Sunday by Facebook founder Mark Zuckerberg and...</summary>
   <author>
      <name>Jon Gordon</name>
      <uri>http://www.futuretenseweb.org</uri>
   </author>
   
   
   <content type="html" xml:lang="en" xml:base="http://minnesota.publicradio.org/collections/special/columns/wavlength/">
      <![CDATA[If 2007's South by Southwest Internet conference will be remembered as the year microblogging service <a href="http://www.twitter.com">Twitter</a> broke out, this year's event event will be linked to an audience revolt during a keynote event Sunday by Facebook founder Mark Zuckerberg and his interviewer, journalist <a href="http://www.sarahlacy.com/">Sara Lacy</a> of Business Week.  

Attendees objected to Lacy's frequent interruptions, line of questioning and perceived self-promotion, and let her know about it through hoots, hollers, shouts, and highly negative Twitter messages during the event.   Later, she was roundly criticized on blogs.  For a blow-by-blow, check out <a href="http://www.news.com/8301-13772_3-9889528-52.html">Daniel Terdiman's write-up</a>.

Through Twitter and a YouTube video afterwards, Lacy defended her interview of Zuckerberg. 

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Yesterday, the Facebook chief sought a do-over as he hosted a previously unscheduled question and answer session at an Austin lounge, where he referenced the keynote event in his opening remark.

"Yesterday's Q/A wasn't enough fun," said Zuckerberg.

Asked by an audience member for his reaction to the widely criticized keynote, Zuckerberg neither attacked nor defended his interrogator.

"One of the big pieces of feedback we got yesterday was that we just didn't open it up to questions from people early enough," he said.  "So I figured ok, let's just open this up for another 20 or 30 minute session take some more questions and have a good discussion."

(Interestingly, the only reason I knew about the second Zuckerberg event was via a Twitter message I happened to catch as it was flying by).

The audience response to journalist Lacy at Sunday's keynote was a tad unseemly, according to Thor Muller, founder and CEO of GetSatisfaction.com.   Muller hosted a panel on managing online reputation at SXSWi.

 "It's a mob rule thing that happens more easily and faster on the Internet," he said.

Interviewer Lacy, whose reputation took a hit among the Internet luminaries at South by Southwest, could be doing a better job defending herself from attacks, said Muller.

<em><a href="http://mprdownload.streamguys.com/podcast/futuretense/muller1.mp3">Listen to Muller</a></em>  (MP3)

When people or companies are attacked online they often make the mistake of trying to control information, said Muller.

<em><a href="http://mprdownload.streamguys.com/podcast/futuretense/muller2.mp3">Listen to Muller</a></em> (MP3)

It's possible that Lacy's reputation was permanently damaged at South by Southwest, but then again many attendees had never heard of her before.  They all know her name now.
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   </content>
</entry>

<entry>
   <title>Forget SXSW, the hot ticket is Mid by Midwest</title>
   <link rel="alternate" type="text/html" href="http://minnesota.publicradio.org/collections/special/columns/wavlength/archive/2008/03/forget_sxsw_the_hot_ticket_is.shtml" />
   <id>tag:minnesota.publicradio.org,2008:/collections/special/columns/wavlength//68.16226</id>
   
   <published>2008-03-10T13:25:26Z</published>
   <updated>2008-03-10T14:04:13Z</updated>
   
   <summary>TaulPaul has a funny parody of the Internet-fame obsessed South by Southwest conference. The video mentions several of the Internet-famous, including Jason Calacanis, Rex Sorgatz, Veronica Belmont, Ryan Block and iJustine....</summary>
   <author>
      <name>Jon Gordon</name>
      <uri>http://www.futuretenseweb.org</uri>
   </author>
   
   
   <content type="html" xml:lang="en" xml:base="http://minnesota.publicradio.org/collections/special/columns/wavlength/">
      <![CDATA[TaulPaul has a funny parody of the Internet-fame obsessed South by Southwest conference.   The video mentions several of the Internet-famous, including <a href="http://www.calacanis.com/"><u>Jason Calacanis</u></a>, <u><a href="http://www.fimoculous.com/">Rex Sorgatz</a></u>, <u><a href="http://www.veronicabelmont.com/">Veronica Belmont</a></u>, <u><a href="http://www.ryanblock.com/">Ryan Block</a></u> and <u>i<a href="http://www.ijustine.tv/">Justine</a></u>.

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]]>
      
   </content>
</entry>

<entry>
   <title>SXSWi Dispatch: Extropians</title>
   <link rel="alternate" type="text/html" href="http://minnesota.publicradio.org/collections/special/columns/wavlength/archive/2008/03/sxswi_dispatch_extropians.shtml" />
   <id>tag:minnesota.publicradio.org,2008:/collections/special/columns/wavlength//68.16222</id>
   
   <published>2008-03-10T12:46:10Z</published>
   <updated>2008-03-10T12:54:42Z</updated>
   
   <summary>At the 2008 SXSWi conference, Lee Shupp of consulting firm Cheskin participated in a panel of the future of interface design. After the panel, I asked him about the frontiers of interaction between humans and machines. His answer: extropians. According...</summary>
   <author>
      <name>Jon Gordon</name>
      <uri>http://www.futuretenseweb.org</uri>
   </author>
   
   
   <content type="html" xml:lang="en" xml:base="http://minnesota.publicradio.org/collections/special/columns/wavlength/">
      <![CDATA[At the 2008 SXSWi conference, Lee Shupp of consulting firm <a href="http://www.cheskin.com">Cheskin</a> participated in a panel of the future of interface design. After the panel, I asked him about the frontiers of interaction between humans and machines. His answer: <a href="http://en.wikipedia.org/wiki/Extropianism">extropians</a>. 

According to Wikipedia,
<blockquote><em>Extropians believe that advances in science and technology will some day let people live indefinitely and further that humans alive today have a good chance of seeing that day.</em></blockquote>

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]]>
      
   </content>
</entry>

<entry>
   <title>SXSWi Dispatch: Hanging out with the nerds</title>
   <link rel="alternate" type="text/html" href="http://minnesota.publicradio.org/collections/special/columns/wavlength/archive/2008/03/sxswi_dispatch_the_minnesotans.shtml" />
   <id>tag:minnesota.publicradio.org,2008:/collections/special/columns/wavlength//68.16219</id>
   
   <published>2008-03-10T12:13:03Z</published>
   <updated>2008-03-10T12:23:51Z</updated>
   
   <summary>Among those at the technology portion of the South by Southwest conference in Austin this week are social media/blogger guy Greg Swan, Web developer Gillian Reynolds and blogger/Twitterer Erica Mauter We manged to find 10 minutes together for a quick...</summary>
   <author>
      <name>Jon Gordon</name>
      <uri>http://www.futuretenseweb.org</uri>
   </author>
   
   
   <content type="html" xml:lang="en" xml:base="http://minnesota.publicradio.org/collections/special/columns/wavlength/">
      <![CDATA[Among those at the technology portion of the South by Southwest conference in Austin this week are social media/blogger guy <a href="http://perfectporridge.com/">Greg</a> <a href="http://minneapolis.metblogs.com/author/greg/">Swan</a>,  Web developer <a href="http://wickedfishdesign.net/">Gillian Reynolds</a> and blogger/Twitterer <a href="http://www.swirlspice.com/">Erica</a> <a href="http://minneapolis.metblogs.com/author/ericam/">Mauter</a>  We manged to find 10 minutes together for a quick talk. 

<object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/VFB0nl0rr6w"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/VFB0nl0rr6w" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> ]]>
      
   </content>
</entry>

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