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Taps for digital rights management?
Posted at 8:30 AM on January 8, 2007 by Jon Gordon
In a Wired News essay, Eliot Van Buskirk lists seven reasons why digital rights management for music is on the way out. I hope this is more than just wishful thinking.
6. People love AllofMP3.com
There's already a case study of what an MP3 store could look like: the Russian site AllofMP3.com, which people are still reporting access to, despite attempts to starve it of U.S. credit cards. Its popularity also indicates that digital music pricing should drop (a 10-cent to 25-cent per unprotected MP3 sounds about right to me).
Since increased sales of a digital good can't affect inventory, the labels would more than make up for the price drop by selling far more songs -- especially considering the endless targeting capabilities online music stores could eventually offer. (For instance, what if something like Pandora were used as a front end to an AllofMP3-type service?)