Twin Cities-based Curbly hopes to cash in on DIY, social networking

Today's Future Tense features an interview with Bruno Bornsztein, one of the developers of a new Web 2.0 company, Curbly. Curbly is another social networking site, ala MySpace, but it's going for a niche, not the mass market.

Curbly is for people who are into their apartments and houses. Users can post photos of their living spaces, make blog entries about interior design ideas, and seek advice from other users about making their homes more appealing. A popular entry on Curbly demonstrates how to use some wire and hooks to make an attractive photo display for a wall.

Curbly, like most Internet companies, will try to make money by selling ads.

One thing I find notable is the company went from idea to reality in less than a month. The creators credit a development platform called Ruby on Rails with allowing them to get up and running so quickly.