The new name reflects the fact that many of these ads are not found on television, but on laptops, smart phones and other devices, which allow them to run longer than a typical television spot.
This ad in particular caught my eye. Behold, the Yeo Valley Rappers:
Interesting fact: Some 20,000 Minnesotans will see the ads during their run at the Walker Art Center. While the show tours other major U.S. cities, the Minneapolis show has by far the longest run by an order of several magnitudes.
You can hear Euan Kerr's full story by clicking on the link below: